About
HAE EHA, often referred to as The Hire Association by its members, is a Birmingham-based industry-leading trade association for the plant, tool, equipment and event hire sectors with membership representing businesses from new startups to some of Europe’s largest hire companies. We have over 700 member companies based in the UK, Europe and across other parts of the world.
We want our members to be the best they can so we provide a range of products and services including terms & conditions, legal advice, training, publicity, safety checks, guidance documents and financial services.
All members are invited to join and participate on our industry boards, technical and strategic panels, to steer us as a business and help us to review and develop new practices which impact the industry. We work closely with regulators and stakeholders, including lobbying government agencies and bodies. As a member-led organisation we work closely and rely on their knowledge, experience and expertisse.
The aim of the Hire Association is to protect, support, and build successful businesses, set and improve standards, safeguard end-users, hirers and contractors through our commitment to skills, standards and sustainability.
To find more about our products and services click here or call us on 0121 380 4600.
News & Events
Dell Days of Deals 2026
Save up to 40% with our best deals, plus additional savings for members.
Niftylift Introduces MyNifty, a New QR-Driven Machine Support Platform
Accessible via QR code scanning or serial number search, MyNifty is designed to make machine information easier to access.
ERA Convention 2026
Tuesday 2nd until Thursday 4th June 2026 at MECC Maastricht, The Netherlands
European Rental Awards 2026
Wednesday 3rd June 2026 at MECC Maastricht, The Netherlands








