About
HAE EHA, often referred to as The Hire Association by its members, is a Birmingham-based industry-leading trade association for the plant, tool, equipment and event hire sectors with membership representing businesses from new startups to some of Europe’s largest hire companies. We have over 700 member companies based in the UK, Europe and across other parts of the world.
We want our members to be the best they can so we provide a range of products and services including terms & conditions, legal advice, training, publicity, safety checks, guidance documents and financial services.
All members are invited to join and participate on our industry boards, technical and strategic panels, to steer us as a business and help us to review and develop new practices which impact the industry. We work closely with regulators and stakeholders, including lobbying government agencies and bodies. As a member-led organisation we work closely and rely on their knowledge, experience and expertise.
The aim of the Hire Association is to protect, support, and build successful businesses, set and improve standards, safeguard end-users, hirers and contractors through our commitment to skills, standards and sustainability.
To find more about our products and services click here or call us on 0121 380 4600.
Memberships and Accreditations
News & Events
The Financial Times Names Nixon Hire as One of Their Reinvention Champions for 2025
For the second year, the Financial Times sought out European companies across seven different sectors that have made radical changes to their business models.
Alto Access Launches Tower Knowledge Hub
Alto Access has consolidated its technical knowledge, design expertise and practical experience into a single, accessible platform.
HAE Regional Event Belfast 2025
Thurdsay 20th November 2025, between 1.30pm and 3.30pm, at the Balsam Room, Crowne Plaza Belfast
Executive Hire Show 2026
Wednesday 11th and Thursday 12th February 2026, at the Coventry Building Society Arena