About
HAE EHA, often referred to as The Hire Association by its members, is a Birmingham-based industry-leading trade association for the plant, tool, equipment and event hire sectors with membership representing businesses from new startups to some of Europe’s largest hire companies. We have over 700 member companies based in the UK, Europe and across other parts of the world.
We want our members to be the best they can so we provide a range of products and services including terms & conditions, legal advice, training, publicity, safety checks, guidance documents and financial services.
All members are invited to join and participate on our industry boards, technical and strategic panels, to steer us as a business and help us to review and develop new practices which impact the industry. We work closely with regulators and stakeholders, including lobbying government agencies and bodies. As a member-led organisation we work closely and rely on their knowledge, experience and expertise.
The aim of the Hire Association is to protect, support, and build successful businesses, set and improve standards, safeguard end-users, hirers and contractors through our commitment to skills, standards and sustainability.
To find more about our products and services click here or call us on 0121 380 4600.
Memberships and Accreditations
News & Events
Sunbelt Rentals UK & Ireland Makes Investment in Sustainable Solutions
In response to growing demand for high-performance infrastructure, significant investments have been made to meet the evolving needs of the industry.
Point of Rental Adds First RMS AI Features
Product Detail Supercharger is a tool designed to help rental businesses write detailed, accurate, and easy-to-read equipment descriptions with minimal effort.
Hire Awards of Excellence 2025
The Hire Awards of Excellence will be held on Saturday 12th April 2025 at Grosvenor House, London