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About

HAE EHA, often referred to as The Hire Association by its members, is a Birmingham-based industry-leading trade association for the plant, tool, equipment and event hire sectors with membership representing businesses from new startups to some of Europe’s largest hire companies. We have over 700 member companies based in the UK, Europe and across other parts of the world.

We want our members to be the best they can so we provide a range of products and services including terms & conditions, legal advice, training, publicity, safety checks, guidance documents and financial services.

All members are invited to join and participate on our industry boards, technical and strategic panels, to steer us as a business and help us to review and develop new practices which impact the industry. We work closely with regulators and stakeholders, including lobbying government agencies and bodies. As a member-led organisation we work closely and rely on their knowledge, experience and expertise.

The aim of the Hire Association is to protect, support, and build successful businesses, set and improve standards, safeguard end-users, hirers and contractors through our commitment to skills, standards and sustainability.

To find more about our products and services click here or call us on 0121 380 4600.

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News & Events



Darker mornings and evenings typically trigger an increase in criminal activity against the construction and hire sectors.


During a visit to a brand-new depot of Sunbelt Rentals UK their team showcased the sustainable equipment available for hire to the film and TV industry.‎

Tuesday 15th October at the Pendigo Suite, Resorts World, Birmingham


Thursday 17th October 2024 at JCB Golf and Country Club, Rocester, Staffordshire