About
HAE EHA, often referred to as The Hire Association by its members, is a Birmingham-based industry-leading trade association for the plant, tool, equipment and event hire sectors with membership representing businesses from new startups to some of Europe’s largest hire companies. We have over 700 member companies based in the UK, Europe and across other parts of the world.
We want our members to be the best they can so we provide a range of products and services including terms & conditions, legal advice, training, publicity, safety checks, guidance documents and financial services.
All members are invited to join and participate on our industry boards, technical and strategic panels, to steer us as a business and help us to review and develop new practices which impact the industry. We work closely with regulators and stakeholders, including lobbying government agencies and bodies. As a member-led organisation we work closely and rely on their knowledge, experience and expertisse.
The aim of the Hire Association is to protect, support, and build successful businesses, set and improve standards, safeguard end-users, hirers and contractors through our commitment to skills, standards and sustainability.
To find more about our products and services click here or call us on 0121 380 4600.
News & Events
Built for the Job: Redexim Overseeder 3D 1575 at Radley College
Grounds management has evolved dramatically. Weather patterns are less predictable and playing surfaces are under greater pressure than ever.
New CAT® 302.4 Compact Radius and 302.6 Mini Excavators Offer Enhanced Performance
Designed and built with the customer’s experience in mind, both machines meet most towing requirements for easy transport.
CECE Congress 2026
Tuesday 27th until Thursday 29th October 2026 at IET London: Savoy Place, WC2R 0BL
Data Essentials Programme Live Demonstration
Tuesday 17th November 2026, between 11:00 and 11:30am.









