About
HAE EHA, often referred to as The Hire Association by its members, is a Birmingham-based industry-leading trade association for the plant, tool, equipment and event hire sectors with membership representing businesses from new startups to some of Europe’s largest hire companies. We have over 700 member companies based in the UK, Europe and across other parts of the world.
We want our members to be the best they can so we provide a range of products and services including terms & conditions, legal advice, training, publicity, safety checks, guidance documents and financial services.
All members are invited to join and participate on our industry boards, technical and strategic panels, to steer us as a business and help us to review and develop new practices which impact the industry. We work closely with regulators and stakeholders, including lobbying government agencies and bodies. As a member-led organisation we work closely and rely on their knowledge, experience and expertise.
The aim of the Hire Association is to protect, support, and build successful businesses, set and improve standards, safeguard end-users, hirers and contractors through our commitment to skills, standards and sustainability.
To find more about our products and services click here or call us on 0121 380 4600.
News & Events
New Lithium-ion Battery Safety Video Released
Incidents linked to lithium-ion batteries are on the rise, with UK fire services attending 46% more battery fires in 2024.
Dell New Year Bonus for First Lucky 100 Members
Refresh your setup with great prices on customizable, innovative new tech, plus £50 coupon if you are quick enough.
Executive Hire Show 2025
Wednesday 12th and Thursday 13th February 2025, at the Coventry Building Society Arena
Hire Awards of Excellence 2025
The Hire Awards of Excellence will be held on Saturday 12th April 2025 at Grosvenor House, London