Reuben Stapells

Reuben Stapells, Key Account Manager, SANY UK

Co-opted onto the HAE EHA Supply Chain Board 2023

I have been a Key Account Manager for Sany UK, since April 2022, partnering with customers to provide equipment solutions across the hire sector. My aims are to meet the demands of efficiency, low operating costs, reliability and service whilst reducing the impact to the environment.

Prior to joining Sany UK, I worked as a Key Account Sales Manager (UK) and Dealer Manager (South Africa) for Doyle Machinery, in the recycling sector. I also have experience in aggregate processing in the UK, Europe and West Africa, representing some of the biggest machinery brands in the market and working with some of the largest mining companies.

I am passionate about providing consistently excellent service to my customers, which has gained me a wide network of contacts and a strong level of respect across various industries, including the Hire market, with customers who are members of HAE. Being an ISP member of NFDC allows me to gain cross industry knowledge which hopefully can be shared.

I look to bring my experience, knowledge and friendly approach to the board and HAE, to develop and enhance safety standards, new fuel technology, training to enhance skills, standards and sustainability.