PRESS RELEASE: MicroCESAR Wins Plantworx Security Innovation Award

Datatag has won the Plantworx Security Innovation Award, for the second time, with their innovative new product, MicroCESAR.

The recently launched system for small powered tools impressed the judges in a tough award category with a record number of entries. MicroCESAR was developed as a reaction to the growing issue of small tool theft in the construction, agricultural and landscaping markets. MicroCESAR uses the combination of a unique Datatag RFID transponder and a tamper proof warning/registration label, with an integrated QR code, to give each piece of equipment a unique ‘fingerprint’ that thieves will find virtually impossible to remove. Like CESAR, the official security and registration scheme for large construction and agricultural equipment, MicroCESAR acts as both a deterrent against theft and an invaluable aid in recovery. It also provides the police with quick and easy verification of ownership without the need for special equipment or lengthy laboratory testing.

As a bonus MicroCESAR labels, each with a unique QR code, can also be used for stock management, helping companies track tools in and out of jobs. Scanning the QR code also facilitates users to easily access on-line health and safety advice and user manuals through the mobile enabled MicroCESAR website.

MicroCESAR was first announced during a CITS conference and it was official launched at the Executive Hire Show in February, where leading equipment manufacturer STIHL and utilities contractors Clancy Docwra announced their adoption of the Construction Equipment Association (CEA) backed scheme.

Datatag is now gearing up to exhibit at the UK’s largest construction show, Plantworx, in June where both the CESAR and Micro CESAR systems will be displayed. This prestigious award comes at a very special time for Datatag as CESAR will celebrate its 10th birthday at the show where the 250,000th CESAR registered machine will be revealed on day one.

Datatag’s MD, Kevin Howells, commented on receiving the award at a special lunch in London, “I’m delighted and shocked to have won such a prestigious award for the second time. Datatag and the CEA is constantly working on new initiatives to help the industry and our manufacturer’s and we’re delighted that MicroCESAR is already being recognised as a game changer, fighting theft and aiding recoveries. The Datatag team is looking forward to exhibiting at Plantworx where we will celebrate CESAR’s 10th birthday with our colleagues, our friends in the CEA, the many manufacturers using CESAR and Plantworx visitors.”