The Hire Awards of Excellence are run by the Hire Association Europe (HAE) and this year took place at Grosvenor House in London on the 7th of May 2022. This is the first time since the start of COVID-19 that an 'in person' event has been possible, so it was a great pleasure to spend time with members of Europe's tool, equipment and event hire industries and acknowledge the successes of the hirers, suppliers, and individuals who've helped set the standard within the hire industry.
Winning Best Use of New Media
The Best Use of New Media award celebrates the most imaginative and productive use of social media as an effective tool, with emphasis on relevance, user experience and innovation.
Pictured (L-R): Tom James (UK Sales Manager), John Keely (Managing Director), Simon Maher (Marketing Manager) and Lee Casebrook (Service & Parts Manager) receive Best Use of New Media award
Niftylift's win was for a two-part campaign that began with a series of short videos that investigated some potential 'lesser known' talents of the IPAF award-winning HR17N and culminated in a series that explored the footballing prowess of the All-Electric HR12LE, as the nation enjoyed the EURO 2021 tournament last summer. The campaign far exceeded expectations and generated an amazing response from staff, customers, friends, and followers on social media, who reached out to express how much they enjoyed the campaign! Here's a short behind the scenes video about the campaign.
Simon Maher, Niftylift's Marketing Manager commented: "We wanted to try something a little different to celebrate our IPAF Product of the Year win, and what better way than to put a smile on people's faces! The response to the HR17N videos was amazing and with the Euros around the corner, we saw an opportunity to up the ante and take our 'Taskmaster' style videos to the next level! The response to our football series was phenomenal, and I'm very proud of what we achieved. It was easily our most successful campaign to date and it shows what can be achieved in terms of awareness, engagement and action, with a good idea and a creative team to make it happen. I'd like to thank everyone in the team who helped to make them, a true Team Nifty effort!"
Niftylift would also like to extend thanks to the Hire Association Europe, with special mention to Paul Gaze, for hosting, and Ann Harrison for organising, a very professional event and honouring them with this award.