News Item: Hire's My Kinda Partnership Designed to Attract the Next Generation

Hire Association Europe and Event Hire Association (HAE EHA) have partnered with MyKindaFuture, an award-winning specialist that works with employers to attract, place and retain young people, to help the industry counter-balance an ageing workforce.

Tackling the looming skills shortage is a huge challenge, with figures from the Construction Industry Training Board suggesting 19% of construction workers aged 55 plus are set to retire in the next five to 10 years. That's equivalent to 400,000 people leaving the industry who will need to be replaced! 

Reviving hire as a career choice will be a hot topic at the Executive Hire Show taking place at the Ricoh Arena in Coventry on 5th and 6th February, where students from MyKindaFuture will join HAE EHA in the Jaguar Lounge, between 11am and 2pm on the first day of the exhibition to present their ideas to the industry and hear first-hand from future employers.

Diversity is key to HAE EHA's ongoing strategy for attracting the next generation to a career in hire, both male and female, at the earliest stage of their professional development, which is the reason behind joining forces with MyKindaFuture as well as encouraging members to sign up to the associations' Skills Pledge.

In partnership with MyKindaFuture, HAE EHA has created lesson plans to encourage and inspire year 10, 11 and 12 students to consider a career in hire. The programme includes tool and plant hire industry quiz, introduction to jobs, the ITV Hub Careers in Hire jobsite advert and a behind-the-scenes video of how the events industry sets about constructing a huge festival like Glastonbury.

Graham Arundell,  Chief Executive Officer of HAE EHA, said: "It is vital to ensure students of all ages are informed about the wealth of career opportunities available in the hire industry and anyone passionate about construction, plant and tool hire or working in events should have the opportunity to make informed career decisions to realise their future ambition."

The Executive Hire Show is firmly established as the only annual national event aimed at tool, equipment and plant hirers and the suppliers serving this dynamic industry. It enables hire professionals to get in front of new companies from throughout the world who are looking to serve this important market.

This year's event could also serve as a launchpad for the next generation of workers that the construction industry is crying out for, by making young people aware of the job opportunities and the different career paths on offer, to help ensure that the threatened skills gap is staved off.