HAE EHA Announces New Venue, Re-brand and theme for Trade Fair & Convention 2017

With an exciting new venue, fresh re-brand, dynamic theme and renewed focus, the Trade Fair & Convention 2017, organised by the Hire Association Europe (HAE) and Event Hire Association (EHA), is promising to be the event’s most ambitious outing to date.

Building on the success of the 2015 and 2016 events, the Trade Fair & Convention 2017 will take place from Wednesday 11th - Thursday 12th October within one of the UK’s premier venues; the Ricoh Arena, Coventry. Boasting a purpose-built exhibition hall and state of the art conference facilities in an easily accessible, central location with strong transport links, organiser HAE EHA is planning to take the event to the next level.

More than 60 exhibitors, a full conference programme, workshops, discussion forums and networking opportunities will ensure that delegates utilise their time at the Trade Fair & Convention 2017 to maximum effect. With the theme for 2017 set as ‘CONNECT-DISCOVER-LEARN’, the focus will be on delivering insightful and thought-provoking content aimed to increase delegates’ knowledge and assist them in tackling the issues facing the hire sector and business community, regardless of the size and turnover of their companies. 

With planning for the conference programme well underway delegates can expect to see sessions on a variety of subjects including: empowering women into the hire industry; the research and development of future technology such as 3D, virtual reality, artificial intelligence and robotics; new construction methods; enabling the hire industry to position itself in the legislative decision making process; financial planning for anyone considering career breaks, retirement and new business ventures; cyber protection law and the face of the hire industry beyond Brexit.

Commenting on the move to the Ricoh Arena and plans for the Trade Fair & Convention 2017, HAE EHA managing director, Graham Arundell said: “The move to the Ricoh Arena allows us to deliver a larger and improved exhibition element to the event – it’s a bigger, more workable space and all in the one room, so much better for exhibitors and delegates alike. Also, the location is fantastic, smack bang in the middle of the UK with excellent transport links, making it easy to attend wherever you’re based. From a content perspective, we set the bar really high in 2016 yet, with the ideas already on the table and in the planning stages there’s no doubt in my mind that we’re going to top that, this October. It’s a really exciting time for the event and association as a whole.”