In the wake of its £4.5million sales success overseas in 2016, Morris Site Machinery is set to extend its footprint in Europe through its announcement that EuroGate International will be representing the SMC Light and Power brands in France, Benelux, Germany, Switzerland, Austria, Poland, Norway and expanding throughout other European countries from January 2017.
The alliance came together after Morris Site Machinery International Business Director Phil Winnington and Chief Executive of EuroGate International, Pieter Jansen, recognised the synergy between their businesses and growth ambitions.
Phil Winnington explained: “The more we got to know Pieter and the EuroGate International portfolio of quality brands, the more we realised that our values matched and that an alliance could be a positive way forward for both our organisations. SMC has firmly cemented its reputation for providing the highest quality, most fuel efficient and low maintenance power solutions for a wide range of industries and we are very excited about the potential of EuroGate International helping us spread our reach across these key European territories.”
The SMC Light and Power brands include the celebrated SMC TL90 Metal Halide and TL90 LED lighting towers and the SMC Genpac/Weldpac range which offers canopied diesel generators from 20kVA – 100kVA and open set petrol generators from 2.5 KW and 200amp welders.
CEO of Eurogate Pieter Jansen commented on the alliance: “EuroGate International is designed around the concept of offering the rental industry the best selection of high quality products from around the world and these new SMC Light and Power brands complement our current range. I am delighted to be bringing another quality brand to our European buyers.”
Pieter added: “As family owned and run organisations, EuroGate International and Morris Site Machinery share many of the same business values, so it feels like a natural fit to work together.”
The SMC Light and Power products join the current EuroGate International portfolio of General Equipment, Rhino Tool, Tiresocks, Electric Eel and Fuel Proof.